Is Search Engine Optimization Necessary?
Yes. When people go to a search engine like Google, Yahoo, or Bing, they can search for a product, service, or business. When the search results page appears, websites and listings will appear which include sponsored ads, local listings, maps listings, and organic listings. The majority of internet users will click on organic listings. The purpose behind SEO is to develop authority, popularity, and relevancy to your business website so you can show up on the first page and at the top of organic search page results. Businesses are never charged for any clicks to their organic listings. For a business to not show on the first page of organic search page results means the business is losing the opportunity to gain revenues from those people who were searching.

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