02 Feb 2015

PAY PER CLICK

What is Pay Per Click Marketing?
PPC Marketing entails sponsored advertisements on the top of a search engine page whereby a business pays per each click for targeted keyword search phrases. PPC remains the quickest way to guiding customers directly to your website or to instantly click-to-call your business via mobile search. Because of the instant results obtained, many businesses find PPC marketing addicting as it has the ability to turn business around 180 degrees overnight. PPC budgets are set by a business, with no minimum or maximum. They require ongoing optimization to increase conversion rates, decrease expenditure, and increase efficiency for maximum revenue growth. A properly optimized PPC campaign is typically directly proportionate from ad budget to new revenue.

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