02 Feb 2015

MOBILE MARKETING

Do I Need A Mobile Site & Mobile Marketing?
This question requires a bold response – yes! Unfortunately, even businesses that take on internet marketing are missing out on the large focus that mobile marketing requires. Studies show that 60% of searches are mobile searches, 58% of the U.S. has a smartphone, and 42% of the U.S. has tablets. These numbers are expected to increase drastically in a short period of time and it is anticipated that the vast majority of searches will be performed by mobile devices going forward. It is therefore necessary to have a mobile website and put a big concentration on mobile marketing with a very aggressive approach. To do otherwise means lost potential visitors, lost potential customers, and lost potential revenues.

02 Feb 2015

LIVE SPOKESPERSON

What Is A Live Website Spokesmodel?
Live Website Spokesmodels are live actor/actresses who are the virtual spokesperson and representative of your business. They appear on your business website, are picked in accordance with your business industry, and will present a custom drafted script to your visitors. They help to engage your visitors, put a face to your business, stand out from your competition, interact with your customers, and assist to drive your visitors into the path of a potential revenue conversion for your business.

02 Feb 2015

LIVE CHAT

What Is Live-Chat?
Live Chat Engines are placed on a business website essentially for three purposes: to create a more user-friendly experience; to engage potential customers; and to help increase conversion rates. Once a live chat engine is installed on a website, a business can assist and engage their website visitors on their own using a platform, or have dedicated agents with specific instructions and scripts to interact with their potential customers. Naturally, this process is a big help toward the path of converting visitors-to-customers-to-revenue.

02 Feb 2015

REMARKETING

What Is Re-Marketing & Display Banner Ads?
Re-Marketing is the concept of tracking which visitors viewed your ad or came to your website, but didn’t actually convert into a lead, call, or customer on that specific visit. The Advertise180 Re-Marketing platform allows for you to target that specific visitor with repeat marketing again in order to solidify your brand with them and drastically increase your prospect of a re-visit to revenue conversion. Re-Marketing can be done on your website, your facebook page, and even your email marketing campaigns. Display Ads are the the method of implementing Re-Marketing via either text ads, static banner ads, or interactive banner ads.

02 Feb 2015

CALL/LEAD TRACKING

What Is Call/Lead Tracking?
Without Call/Lead Tracking, a business simply cannot properly optimize their marketing campaigns because they won’t have any hard data or specifics on what marketing strategies are driving in new calls, new leads, and new customers. Call and Lead Tracking enables a business to track how potential customers reached the business, which keywords they searched, which ads they clicked, their activity on your website, and their demographics. This data enables Advertise180 to optimize a business marketing campaign so that it is concentrated on the marketing efforts which have been proven to work, drive revenues into your business, and eliminate wasted marketing budgets.

02 Feb 2015

VIDEO ADS

Does My Business Need Videos and Video Advertising?
Videos will: increase conversion rates, explain your products/services, keep your visitors engaged, increase interest, help you rank better in search engines, will be useful for your social media marketing, liven up your pitch, encourage sharing, set a brand image, and help you grow revenues. Video Advertising can comprise of videos circulated organically in search engines or distributed via third party websites and social media. Sponsored Video Ads are paid for per view and can be targeted by demographics and industry.

02 Feb 2015

BUSINESS BLOGS

Does My Business Need a Blog?
Blogs are good for Search Engine Optimization and establishing a following of interested readers, but good content is key. Blogs are a publishing mechanism that: drive traffic to your website, help convert traffic into leads/calls/sales, help establish authority, stay in circulation long-term, and are an additional area to experiment with viral marketing through high volume blog circulation.

Is Search Engine Optimization Necessary?
Yes. When people go to a search engine like Google, Yahoo, or Bing, they can search for a product, service, or business. When the search results page appears, websites and listings will appear which include sponsored ads, local listings, maps listings, and organic listings. The majority of internet users will click on organic listings. The purpose behind SEO is to develop authority, popularity, and relevancy to your business website so you can show up on the first page and at the top of organic search page results. Businesses are never charged for any clicks to their organic listings. For a business to not show on the first page of organic search page results means the business is losing the opportunity to gain revenues from those people who were searching.

02 Feb 2015

SOCIAL MEDIA

Do I Need Facebook and Social Media Marketing?
Social Media has taken the world by storm now and almost everyone has at least a Facebook account. Twitter, Linked-In, InstaPage, Google+, and other social media sites are also rapidly growing. Promoting your business through social media is vital to establish reputation, promote your brand, grow popularity, circulate promotions, engage an audience with discussion friendly posts, circulate videos, gain likes, obtain reviews, and sell your services or product. Best of all, it is extremely affordable and you can reach a very large audience that is targeted by demographics and industry. In fact, many startups and tech companies that mushroom overnight do so via strong social media marketing campaigns.

02 Feb 2015

DOMINATING A MARKET

Is It Important To Dominate Competition?
Logically, the answer is yes. Simply put, customers typically go with the businesses that are listed at the top of a search page, are listed multiple times on search page (PPC, organic, local listings, maps listings, review pages, social media, videos, third-party directories, etc.), have good reviews, are popular, and have an established brand/reputation. On the internet, this is accomplished with A-Z all-in-one marketing solutions that are properly optimized for revenue growth. Piece meal type (à la carte) marketing that is especially poorly optimized frankly does not help a business to dominate competition and only puts marketing budgets at higher risk for waste. Therefore, dominating competition is necessary to be fully maximized for capturing a majority customer base and revenue growth.