02 Feb 2015

MOBILE MARKETING

Do I Need A Mobile Site & Mobile Marketing?
This question requires a bold response – yes! Unfortunately, even businesses that take on internet marketing are missing out on the large focus that mobile marketing requires. Studies show that 60% of searches are mobile searches, 58% of the U.S. has a smartphone, and 42% of the U.S. has tablets. These numbers are expected to increase drastically in a short period of time and it is anticipated that the vast majority of searches will be performed by mobile devices going forward. It is therefore necessary to have a mobile website and put a big concentration on mobile marketing with a very aggressive approach. To do otherwise means lost potential visitors, lost potential customers, and lost potential revenues.

02 Feb 2015

LIVE SPOKESPERSON

What Is A Live Website Spokesmodel?
Live Website Spokesmodels are live actor/actresses who are the virtual spokesperson and representative of your business. They appear on your business website, are picked in accordance with your business industry, and will present a custom drafted script to your visitors. They help to engage your visitors, put a face to your business, stand out from your competition, interact with your customers, and assist to drive your visitors into the path of a potential revenue conversion for your business.

02 Feb 2015

LIVE CHAT

What Is Live-Chat?
Live Chat Engines are placed on a business website essentially for three purposes: to create a more user-friendly experience; to engage potential customers; and to help increase conversion rates. Once a live chat engine is installed on a website, a business can assist and engage their website visitors on their own using a platform, or have dedicated agents with specific instructions and scripts to interact with their potential customers. Naturally, this process is a big help toward the path of converting visitors-to-customers-to-revenue.

02 Feb 2015

REMARKETING

What Is Re-Marketing & Display Banner Ads?
Re-Marketing is the concept of tracking which visitors viewed your ad or came to your website, but didn’t actually convert into a lead, call, or customer on that specific visit. The Advertise180 Re-Marketing platform allows for you to target that specific visitor with repeat marketing again in order to solidify your brand with them and drastically increase your prospect of a re-visit to revenue conversion. Re-Marketing can be done on your website, your facebook page, and even your email marketing campaigns. Display Ads are the the method of implementing Re-Marketing via either text ads, static banner ads, or interactive banner ads.

02 Feb 2015

CALL/LEAD TRACKING

What Is Call/Lead Tracking?
Without Call/Lead Tracking, a business simply cannot properly optimize their marketing campaigns because they won’t have any hard data or specifics on what marketing strategies are driving in new calls, new leads, and new customers. Call and Lead Tracking enables a business to track how potential customers reached the business, which keywords they searched, which ads they clicked, their activity on your website, and their demographics. This data enables Advertise180 to optimize a business marketing campaign so that it is concentrated on the marketing efforts which have been proven to work, drive revenues into your business, and eliminate wasted marketing budgets.